Product Design · UX research · Service Design

I help organizations build
digital products and experiences

Explore Projects

WORK

Product Design & UI/UX

Research Projects

Graphic Design

Product Design

Airtel DTH service management

RESEARCH | PRODUCT DESIGN

A self initiated project to discover user problems in current service management journeys and propose solution for the same.

1 GB Data Loan: Avail now, Pay later

RESEARCH | PRODUCT DESIGN

Objective was to extract data revenue from frequent data breachers. Insights from consumer behaviour study was used to brainstorm ideas for ‘How might we increase data revenue?’

SAHAJ: An app for Elderly

RESEARCH | UI/UX | 24hr DESIGNATHON

Sahaj is an app that we designed to assist elderly and help them use technology without any fear. This was done as a part of 24 hr designathon that was conducted by ValueLabs.

BIJAK: Graduation Project

RESEARCH | PRODUCT DESIGN

It was a challenging yet very fun journey working at Bijak. As a product design intern I assisted them from strategising how research would be conducted to what the UX of new feature would look like.

Re-imagining Google Meet

RESEARCH | UI/UX | SYSTEMS DESIGN

Too understand play & learn as core human drive in context of current emergence of Virtual Collaboration. Using a systematic approach leverage points were mapped & converted to actionable opportunity.

TREES & TOES: Service Design

RESEARCH | BUSINESS MODEL | PROTOTYPE

Designed a New Service Concept. An idea based on enrichment through nature. A journey that made users feel connected to nature. Designed moments for users as well as service provider. Idea to Prototype.

www.irctc.com:
UX Audit

UX AUDIT | UI/UX

A mini project ttaken up to audit the current IRCTC corporate website. The idea was to redesign the corporate website for IRCTC based on assumptions and using certain psychological factors.

Screenshot 2021-08-18 at 12.37.13 AM.png

LOCAL: e-commerce platform

UI/UX | HI-FIDELITY SCREENS

To design a trial-centric e-commerce platform. Used social triggers and combined user journey with high fidelity screen to show user journey.

PRACTO: A social behaviour analysis

VIRTUAL SOCIAL BEHAVIOR RESEARCH | UI/UX

Studying the behavior that user portray on the this app platform and analyzing it to map out what are the drivers of the behavior. Subsequently identifying the gaps and opportunities to give design solution.

Research Projects

HILANS ALMORA

BRAND STRATEGY | DESIGN AUDIT

It was a live project with Uttrakhand government to help them find gaps and give solution for their ILSP Program. Banding Strategy was proposed for their brand Hilans.

TRAFFIC COMPLIANCE

BEHAVIOUR STUDY | ETHNOGRAPHY

A project done with Commissioner of Police, Ahmedabad to understand the behaviour of people in traffic. Solution based on research to make people follow traffic rules

HANDLING FOOD WASTE

ATTITUDE MAP | RESEARCH

The aim of the project is to understand why food is being wasted and what measures can be taken to ensure food security.

Graphic Design

GRAPHIC DESIGN PROJECTS

These include ad campaigns, product design, illustrations, posters and crafts.

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ABOUT ME

I enjoy design as a process to deliver products & services that are business viable, user desirable, technically implementable. My quest is to understand what drives users to behave the way they do with a holistic approach towards problem-solving through research and insight generation.

I am a curious, detail-oriented, and empathetic person. My hobbies include traveling, reading books and doing crafts.